I help businesses design better products.
DESIGN & DELIVER
Solve business & customer needs with great design.
Create products customers will love.
Have an idea but need design? I can help you move from concept to customer, whether that’s a creating a simple feature or full-fledged product, a website or an app, or something completely different. I can help you create user flows, prototype and test solutions, and wireframe final designs.
Understand. Evaluate. Improve.
Perfect when usability is critical but time is short.
No time for usability testing? No problem. UX expert and heuristic reviews can help. Put your product in front of a Certified Usability Analyst (CUA), who will assess both its usability strengths and weaknesses, assess severity of any issues, offer recommendations for solving them, and offer best practice feedback.
See how real people use your product.
Identify critical, costly issues before going to market. Usability testing puts your product in front of real people and evaluates how well they can (or can't!) perform key tasks. Partner with a Certified Usability Analyst (CUA) to recruit participants, prepare a test protocol, run usability tests, and analyze the results.
FIRST IMPRESSION TESTING
Are you making the right first impression?
I can work with you to test your site or product's content with potential customers. Find out what they notice during that critical first experience, how much they understand, and what they retain. First impressions are lasting impressions; I can help you make the most of them.
Discover who uses your products, what they expect, & why.
In a world full of competition, how do you stack up?
Few products exist in isolation. Knowing where you stand against competitors can help you understand your customer's expectations. I can help you evaluate similar products and identify feature gaps, strengths and weaknesses. With these in hand planning and prioritizing become simple.
Because great design grows from understanding, not assumptions.
I can partner with you to run a range of qualitative research with existing or prospective customers. From customer interviews to ethnographic studies to diary studies and more, I can help you assess what you want to know, the best type of research to uncover answers, and then help you run and report on those studies.
Give customers a voice in your product design.
Give your product design new laser focus by creating archetypes that distill your most critical customers' needs, attitudes, and behaviours. Use personas to build stakeholder consensus, discover unmet customer needs, and give customers a new voice in product design.