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INSIGHTS & DESIGN

Usability | Research | UX Design

Maybe you’re at the concept stage and need to understand your customers or your competition. Maybe you have a product but need to know if people can use it. Maybe you need someone to help you turn an idea into a design. No matter where you are in the process, I can help.

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MY SERVICES

I help businesses design better products.

In a world filled with competition your product may have mere minutes to capture and keep a customer’s attention.
You need to deliver the most engaging, intuitive, and rewarding experience possible. I can help.

USABILITY EVALUATION

Find and fix usability issues, fast.

‹ Expert & heuristic reviews ›

‹ Usability testing ›

‹ Value proposition testing ›

Find Issues

USER RESEARCH

Understand your customers.


‹ Competitive analysis ›

‹ Ethnographic research ›

‹ Persona creation ›

Gain Insight

UX DESIGN

Create products people love.

‹ User flows ›

‹ Wireframes ›

‹ Prototypes ›

Design Better
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MY SERVICES

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Unknown customers using a product

USER RESEARCH

Get to know your customers.

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COMPETITIVE ANALYSIS

In a world full of competition, how do you stack up?

Few products exist in isolation. Knowing where you stand against competitors can help you understand your customer's expectations. I can help you evaluate similar products and identify feature gaps, strengths and weaknesses. With these in hand planning and prioritizing become simple.

USER RESEARCH

Because great design grows from understanding, not assumptions.

I can partner with you to run a range of qualitative research with existing or prospective customers. From customer interviews to ethnographic studies to diary studies and more, I can help you assess what you want to know, the best type of research to uncover answers, and then help you run and report on those studies.

PERSONA CREATION

Give customers a voice in your product design.

Give your product design new laser focus by creating archetypes that distill your most critical customers' needs, attitudes, and behaviours. Use personas to build stakeholder consensus, discover unmet customer needs, and give customers a new voice in product design.

EXPERT REVIEWS

Perfect when usability is critical but time is short. 

No time for usability testing? No problem. UX expert and heuristic reviews can help. Put your product in front of a Certified Usability Analyst (CUA), who will assess both its usability strengths and weaknesses, assess severity of any issues, offer recommendations for solving them, and offer best practice feedback.

USABILITY TESTING

See how real people use your product.

Identify critical, costly issues before going to market. Usability testing puts your product in front of real people and evaluates how well they can (or can't!) perform key tasks. Partner with a Certified Usability Analyst (CUA) to recruit participants, prepare a test protocol, run usability tests, and analyze the results.

FIRST IMPRESSION TESTING

Your product has seconds to capture customers; are you making a good first impression?

I can work with you to test your site or product's content with potential customers. Find out what they notice during that critical first experience, how much they understand, and what they retain. First impressions are lasting impressions; I can help you make the most of them.

UX DESIGN

Create products customers will love.

Have an idea but need design? I can help you move from concept to customer, whether that’s a creating a simple feature or full-fledged product, a website or an app, or something completely different. I can help you create user flows, prototype and test solutions, and wireframe final designs.

Archive - Home + Blog: Service

COMPETITIVE ANALYSIS

In a world full of competition, how do you stack up?

Few products exist in isolation. Knowing where you stand against competitors can help you understand your customer's expectations. I can help you evaluate similar products and identify feature gaps, strengths and weaknesses. With these in hand planning and prioritizing become simple.

USER RESEARCH

Because great design grows from understanding, not assumptions.

I can partner with you to run a range of qualitative research with existing or prospective customers. From customer interviews to ethnographic studies to diary studies and more, I can help you assess what you want to know, the best type of research to uncover answers, and then help you run and report on those studies.

PERSONA CREATION

Give customers a voice in your product design.

Give your product design new laser focus by creating archetypes that distill your most critical customers' needs, attitudes, and behaviours. Use personas to build stakeholder consensus, discover unmet customer needs, and give customers a new voice in product design.

EXPERT REVIEWS

Perfect when usability is critical but time is short. 

No time for usability testing? No problem. UX expert and heuristic reviews can help. Put your product in front of a Certified Usability Analyst (CUA), who will assess both its usability strengths and weaknesses, assess severity of any issues, offer recommendations for solving them, and offer best practice feedback.

USABILITY TESTING

See how real people use your product.

Identify critical, costly issues before going to market. Usability testing puts your product in front of real people and evaluates how well they can (or can't!) perform key tasks. Partner with a Certified Usability Analyst (CUA) to recruit participants, prepare a test protocol, run usability tests, and analyze the results.

FIRST IMPRESSION TESTING

Your product has seconds to capture customers; are you making a good first impression?

I can work with you to test your site or product's content with potential customers. Find out what they notice during that critical first experience, how much they understand, and what they retain. First impressions are lasting impressions; I can help you make the most of them.

UX DESIGN

Create products customers will love.

Have an idea but need design? I can help you move from concept to customer, whether that’s a creating a simple feature or full-fledged product, a website or an app, or something completely different. I can help you create user flows, prototype and test solutions, and wireframe final designs.

Archive - Home + Blog: Service

MY SERVICES

Designing a mobile app

UX SOLUTIONS

Design products people love.

Using a Touch Phone

USABILITY EVALUATION

Find and fix problems, fast.

Silhouette of unknown person

USER RESEARCH

Get to know your customers.

Archive - Home + Blog: Product
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